AI-Based Tilma2 Positioning Ideas

Generic Ideas

Accompaniment "Tilt":

accompany-1.html

What the Workflow Endpoint takes in


    {
        "clientBrief": "We are integrating a new 'Companion' offering for a b2c angle with some exciting accompanyment features. The task is to seamlessly situate this offering within our current Diocese suite as a keystone to future growth\n### Core Purpose & Vision\n- Core Belief: When each part of Christ's body lives out its God-given identity, they will act as one and fulfill the mission of the Church\n- Vision: To see every Christian irresistibly embodying the Gospel with resilience\n- Mission: To form resilient disciples by connecting and empowering every part of the Church\n- Why We Exist: To empower the Church to make disciples in our modern age\n\n### Market Position\n- Help dioceses leverage digital world for parishioner formation\n- Provide unified experience vs fractured legacy Catholic software\n- Create unifying infrastructure and accompaniment tools/resources\n- Position between ministry innovation and safe/trusted Catholic solutions\n- Focus on both digital and physical integration through partnerships",
        "productOfferings": "### Core Platform\n- Formation Management System\n- CMS, Web Builder, CRM functionality\n- Email tools and content management\n- Ministry partnerships integration\n- Analytics and reporting capabilities\n\n### Product Lines\n- CONNECT: Network and tool integration platform\n- COMPANION: Ministry resource democratization\n- WIN/BUILD/SEND ministry framework\n- Platform-wide dynamic island functionality\n\n### Technical Specifications\n#### Tilma 2.0 Core:\n- Formation Management System foundation\n- Diocese and parish ministry solutions\n- Parishioner formation tools\n\n#### Tilma 2.1 Enhancements:\n- Additional parish website functionality\n- Ministries integration\n- Mass-Times functionality\n- Utilization reporting\n- Content engagement tracking\n- External API capabilities",
        "productName": "Tilma",
        "targetAudience": "Formation-minded diocese leaders, apostolic/evangelistic depth-growth-oriented catholic ministers and pastors ",
        "industryVertical": "Catholic Technology\nDigital Ministry\nFaith Formation\nParish Management Systems",
        "userDesignPreference": "\nTypography:\n- Headings: Custom serif font (appears to be \"Recoleta\") for main headlines\n- Body: Sans-serif font (likely Inter or similar) for all other text\n- Font Sizes:\n  - Hero heading: text-5xl/text-6xl\n  - Section headings: text-3xl\n  - Subheadings: text-xl\n  - Body text: text-base/text-lg\n  - Navigation: text-sm\n\nColors:\n```css\n--primary-medium-teal: #2d5a5d;\n--secondary-green: #3B5751;\n--olive-green: #6B6B4D;\n--coral: #E87B5C;\n--light-gray: #F5F5F5;\n--off-white: #FAFAFA;\n--white: #FFFFFF;\n```\n\nSpacing:\n- Container padding: px-6 md:px-8 lg:px-12\n- Section spacing: py-16 md:py-24\n- Between elements: gap-8 or gap-12\n- Content max-width: max-w-7xl mx-auto\n\nComponents:\n\nButtons:\n```css\n/* Primary Button */\n.btn-primary {\n  @apply bg-coral text-white px-6 py-3 rounded-full hover:bg-opacity-90 transition-all;\n}\n\n/* Secondary Button */\n.btn-secondary {\n  @apply border border-white text-white px-6 py-3 rounded-full hover:bg-white hover:text-primary-dark-green transition-all;\n}\n```\n\nCards:\n```css\n.feature-card {\n  @apply bg-secondary-green rounded-3xl p-8 text-white;\n}\n```\n\nNavigation:\n- Sticky header with white background\nstrong backgrounds in the medium teal, primary buttons in the bright orange\n- Logo on left\n- Center-aligned main nav\n- Right-aligned CTA button\n- Dropdown menus with rounded corners\n\nLayout:\n- Grid system: grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8\n- Card containers: rounded-3xl overflow-hidden\n- Images: rounded-2xl object-cover\n\nShadows:\n- Subtle card shadows: shadow-sm\n- Hover states: hover:shadow-md transition-all\n- Navigation shadow: shadow-md\n\nMicro-interactions:\n- Button hover states with opacity changes\n- Smooth transitions (transition-all duration-300)\n- Subtle scale effects on cards (hover:scale-105)\n\nBrand Voice/Tone:\n- Professional yet approachable\n- Clear and concise headings\n- Solution-oriented language\n- Emphasis on unity and integration\n- Use of \"finally\" and other conclusive terms\n- Focus on empowerment and flexibility\n\nAdditional Notes:\n- Heavy use of rounded corners (rounded-3xl) for containers\n- Consistent use of icons with text\n- Clean, minimal design with plenty of whitespace\n- Responsive design considerations at all breakpoints\n- Image overlays using gradient backgrounds\n- Subtle divider lines using border-t or border-b with opacity\n\n",
        "voiceAndTone": "Focus on walking beside, the new companion feature\n- Warm but professional\n- Inclusive and community-focused\n- Solutions-oriented without being overly technical\n- Balances modern efficiency with traditional values\n- Respectful of church hierarchy while emphasizing connection\n\nKey Tone Elements:\n- Empowering but humble\n- Supportive rather than sales-driven\n- Clear and straightforward, avoiding jargon\n- Gentle authority that acknowledges autonomy\n- Emphasizes unity and collaboration\n\nIndustry-Specific Nuances:\n- Uses \"diocese\" and \"parish\" appropriately\n- Recognizes the balance between central authority and parish independence\n- Acknowledges the ministry/administrative dual nature of church operations\n- References faith-based concepts naturally without being overly formal\n- Emphasizes stewardship and community service\n\nWriting Guidelines:\n1. Lead with benefits that serve the ministry mission\n2. Frame technology in terms of relationship-building\n3. Use inclusive language (\"our parishes,\" \"your ministry\")\n4. Balance innovation with tradition\n5. Maintain a helper mindset rather than a vendor voice\n6. Keep technical explanations simple and mission-focused\n\nVocabulary Preferences:\n- \"Foster\" over \"create\"\n- \"Ministry presence\" over \"website\"\n- \"Guide\" over \"teach\"\n- \"Unify\" over \"consolidate\"\n- \"Honor\" over \"respect\"\n- \"Accompany\" over \"help\"\n\nThis voice aims to position the technology as enabling ministry rather than replacing traditional church functions."
    }

Example of the above inputs as a form (not active - just a visual example)